When Chrysler brought its premium-grade Crossfire coupe to market in 2003 as a 2004 model, there were more than a few that questioned its potential for success. Even at the launch program Chrysler’s executives talked more about the car being an image builder for Chrysler, and an example of the brand’s cooperative development with then-owner Mercedes-Benz (a.k.a. Daimler), than anything about sales volumes.
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