Since his first project with Kia, the ex_cee’d cabrio concept car, Peter Schreyer has been hard at work on several new projects in an attempt to change the way people think of the budget Korean carmaker. It’s starting to work, as the compact cee’d has really spiced things up for the brand. Critics were truly impressed with the dynamic characteristics of the hatchback, not to mention its first-rate interior quality and first rate fit and finish. Buyers now have other reasons to buy one of their products besides the excellent warranty and the truly affordable prices. Kia now wants to add stylish designs to the list of reasons for purchasing one of their cars, and their forthcoming sports coupe looks to be the vehicle to do it.
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